Building strength inside and out.
PEP-E-TOE
Personal
Hi, I’m Ellie Overfield. I’ve lived a lot of my life chained to the idea of perfection and control, which eventually led to an eating disorder in my teens. But recently, I’ve made the decision to let go of those fears and focus on self-growth instead. I’m a huge advocate for recovery and for doing what’s best for you! Through my blog, I share my personal journey and insights, hoping to encourage others to embrace their true selves and focus on their own paths to healing. When I’m not writing, I’m diving into fitness, mental health, and digital marketing, always aiming to inspire others to live authentically and with kindness towards themselves.
Professional
By day, I’m a Paid Social Executive at a leading telco brand, where I create and manage campaigns that bring ideas to life across social media. Before this, I’ve worked with brands in fitness, wellness, and skincare, focusing on organic social, content creation, and influencer marketing – pretty much everything under the digital marketing umbrella! When I’m not working full-time, I run Social Media by El, my freelance business, helping small brands and creators grow their online presence through creative strategy, design, and social management. I love mixing creativity with strategy by building communities, telling stories, and helping brands shine in a way that feels fun, real, and authentic.
Check out my website!
The Blog
This is my little corner of the world where wellness, fitness, and personal growth collide with real, honest vibes. Pepetoe is all about embracing the messy, beautiful journey of self-improvement,because let’s face it, we’re all just trying to be a little better each day. Through my stories, experiences, and tips, I aim to create a space where authenticity and growth come first. Whether it’s breaking free from perfectionism, navigating mental health, or just finding balance, Pepetoe is here to inspire you to embrace the real, raw, and wonderful parts of your journey. No comparison, just progress.
WHAT PEPETOE MEANS TO ME
Pepetoe
Pepetoe started as more than just a blog – it was my way of turning a deeply personal journey into something positive. As someone in recovery from an eating disorder, I wanted to create a space that’s raw, real, and relatable. Here, I share stories, advice, and insights to empower others to embrace their unique path to wellness. My mission is simple: to inspire growth, celebrate the small wins, and remind you that balance and self-love are the real goals.
A Little Bit More
A wellness enthusiast, passionate writer, and cat mum to a cheeky rescue who keeps me on my toes! When I’m not diving into all things Pepetoe or work, you’ll probably find me enjoying long walks, obsessing over good coffee, or curled up with a book (Brianna Wiest is a favourite!). Life’s a mix of fun, challenges, and growth, and I’m all about embracing every bit of it.
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